Creazina Characters | Interview | Johnny Kelly


Creazina Characters | Interview | Johnny Kelly

Il mostro. Giovane, incredibilmente umile, simpatico e geniale. Non è propriamente il profilo di un nascente astro del videomaking. Eppure questo è Johnny Kelly, dublinese di nascita e mondiale d'adozione, che nel 2007 si fa notare con il suo Graduation Film della Royal College of Art, "Procrastination".
Di lì una discesa verso la gloria. Film animati e digitali per Youtube come Play, giusto qualcosina come il 3D applicato allo Stop Motion per la sigla di un canale d'intrattenimento per ragazzini Het Klokhuis, ed altre diverse tecniche per Adobe e Bacardi ultimi clienti ad essere stati in lizza per accaparrarsi J. Kelly. Nelle due chiacchiere che facciamo con Johnny, ci racconta come è nata in lui la passione per il video fatto in casa e come si approcci giornalmente all'idea di essere in continuo fermento.

What made you interested in video design?

I had been working as a graphic designer and part-time illustrator, but animation held many exciting  possibilities for me - being able to tell a story first and foremost.


I first started making moving image work around ten years ago, when the hardware was suddenly affordable: you could make a music video on your home computer. This was quite exciting as there was none of the associated problems you get with design - no printer, no additional costs - i could control and make everything myself. 


Now I work with larger teams of people to make projects, but the ability to oversee the creation and  building of something from nothing will always be exciting for me. Its a great and surreal feeling to draw a storyboard, and then a few weeks later find yourself standing in the full size set!


How would you define your style?

I try to avoid having a style, and with each project I take on I try and let the idea dictate the aesthetic and medium (eg hand-drawn, stop motion, live action etc). However inevitably a similar sensibility creeps in. For example when it comes to composition, I tend to prefer doing things in quite a straightforward way - and I lay out the elements the same way I would neatly lay out a piece of graphic design, using margins, white space etc. I have recently become semi-obsessed by this blog: 


Have you ever had a job that was so stimulating that you could not get your mind off of it?

Every job tends to take over my brain for as long as I'm working on it, as my girlfriend will tell you! You never know when you will get a good idea for something, so i bring a notebook with me everywhere in case something comes up. Smartphones are really handy to scribble down ideas too.


What is the best advertisement you've seen recently?

I really like this advert for MTV I came across the other day, by two Swedish animators collaborating with Stina Löfgren:


Which software applications do you most utilize in your work?

At the beginning of each project, I use Adobe Indesign to make my storyboard and treatment, then Adobe Photoshop to visualize things. If its a stop motion shoot I use Dragon Stop Motion software, which is really fun and easy to use. Then everything is usually put together with Adobe After Effects. In the last job I did, for Bacardi there was some 3D animation, which was made in Autodesk 3D Studio Max.


If you weren't a video designer, what would you be doing?

I would probably be an illustrator (and not a very good one).


What advice do you have for someone who likes this job and would like to make a living from it?

Start making stuff! Find something you really like, make a film about it and put it online. It could be a music video for a friend's band or a five second idea. Its easier than ever to put your work out there. As far as studying - I found training in graphic design very useful for working in animation, but there are lots of ways you can become an animator and every route is interesting.


Interview /// Federica Caglioti

Illustrator /// Andrea Chronopoulos














Johnny Kelly by A. Chropoulos
 Johnny Kelly By A. Chronopoulos
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